Pricing

One plan that grows your shop. One for growing into more.

The build is $500, and nothing on Scale — that is the only upfront number and there is not a second one. After that it is month to month, and the website is yours either way.

Why it costs what it does. There is no office, no account manager, no sales team and nobody to bill you for a phone call. It is me. The price is what the work costs, not what it costs to run an agency around the work.

For a shop that just needs its front door kept working

Care

$150/mo

Some shops should not be buying marketing. If the phone is busy and you just need the website to stay alive and not quietly break, this is that and nothing else.

I do not pitch this one. I would rather have a shop on $150 that is right than on $450 that is not. You can move up whenever the bays have room.

  • Website
  • Hosting, SSL, daily backups and DNS — handled, not your problem
  • Security patched and uptime watched
  • Your forms and booking tested and kept working
  • Small changes when you need them
  • Not included
  • No SEO, no ads, no monthly meeting

$500 build. Month to month. You keep a full copy of the site.

For a shop that wants more customers

Growth

$450/mo

Get found, get the call, and know what to do next. Your SEO, your website and your Google ads, run for you — and once a month we sit down and plan the next move.

Software waits to be used. This is somebody using it.

  • Get found
  • Your Google Business Profile run properly — categories, services, hours, photos, posts
  • A page for every service you want more of
  • Review requests to every customer, and every review answered in your words
  • Named when someone asks an AI — ChatGPT, Google’s answers, Perplexity
  • Google Ads and Google’s Local Services ads set up and managed, with advice on what to spend
  • Ad management included up to $1,500 a month of spend, then 10% above that. The budget is yours, paid to Google, not to me
  • Hiring posts when you need a tech — written for you, posted on Indeed and Google, with a careers page on your site
  • Turn searches into calls
  • A website on your own domain, designed and built for your shop
  • A way to ask for a price without calling
  • Every price request texted straight to you, and a text back to the customer in seconds
  • A page built to match each ad, so nobody lands on your homepage hunting for what they were promised
  • Know what’s working
  • Analytics and call tracking, so you can see what each dollar brought in
  • Judged on cost per person who asked a price, not on clicks
  • A monthly growth meeting: what the month produced, a plan and a proposal for the next move — then I carry it out
  • Kept running underneath
  • Hosting, SSL, daily backups, security and uptime — handled
  • Fast on a phone with two bars, and changes made when you need them

$500 build. Month to month. Leave whenever you like and you keep a full copy of the site.

For a shop opening new markets or locations

Scale

$1,000+/mo

Win each new market, not just show up in it. Everything in Growth, planned, built and run across every area and every shop you run.

This is for a business that is moving. If you have one shop and one town, Growth is the right plan and I will tell you so.

  • Planning the expansion
  • Market research on each new town: demand, competitors, what the leaders do
  • A marketing and ad strategy for the expansion, with a budget per area
  • Building it
  • Website work to fit the expansion: new location and town pages, or a separate site where one is genuinely needed
  • A Google profile, pages and reviews set up for each location
  • Each new location listed everywhere customers look — Google, Apple Maps, Bing, Yelp
  • SEO built out for every town you serve
  • Running it
  • Ads run across every area, each with its own budget and numbers
  • Who leads each new town, checked every month, and what it takes to pass them
  • One plan and one monthly meeting covering the whole business

No build fee. Month to month. Leave whenever you like and you keep a full copy of every site.

Every plan but Care includes the monthly growth meeting, because a website nobody looks after goes stale inside a year. It is the part an agency does not do, and the reason this is monthly rather than one big build and a handshake.

Straight answers

The things you are probably already thinking.

I have paid somebody for this before and got very little back.

Most of the time the tactics were not the problem — nobody was actually on the hook for the result. Start with the free audit. If I go through your six steps and nothing is badly broken, I will tell you that, and it will have cost you nothing.

How long before anything actually happens?

The site and your Google listing go live in the first couple of weeks. Search takes longer. For the one shop I have a full month of numbers on, a dead domain turned into 74 clicks and 22 people getting in touch in about three weeks — but that is what happened for him, in his town, and I am not going to promise you the same.

Am I locked into anything?

No. Month to month, cancel when you like, and the website is yours either way — on your own domain, not rented back to you.

What do you actually need from me?

Your logo, photos of your real work, and about twenty minutes a month for the meeting. If you have none of that I will come and take the photos. I do not need you to learn any of this.

Will you work with my competitor?

Possibly, and I would tell you before I did. I work with shops all over the country rather than one per town, so I am not going to promise you an exclusive that I would then have to police. What I will promise is that I do not share what I learn in your shop with anybody, and that I will not take on a second shop in your town without telling you first. If that is a dealbreaker, say so early and I will respect it — but I would rather be straight about it now than sell you a rule I do not actually run.

What if it does not work?

Then you stop paying me. There is no contract holding you and you keep the website, which is also why I would rather tell you nothing is wrong than sell you a plan you do not need.

Get my free shop audit